On the last 30 years, I have spent most of my time travelling the world and enjoying photography. I have also been running during 4 years an ecommerce activity selling all sorts of equipement and accessories on DSLR and Camcorders for professionals.
I have cumulated along the way thousands if not hundred of thousands of pictures, a broad experience on the field as well as some sort of solid expertise about the best equipment to be used for each situation.
So I have decided to concentrate all my work around URBAN photography.
Why such a choice?
- In 2015, 54% of worldwide population is urban (from 30% in 1950) and an increase up to 60% is expected in 2020. So urban environment will be concentrating soon 2/3 of all human activity on the planet.
- Urban tourism is growing fast and more and more activities are proposed to visitors in a city environment
- Tourism industry, especially on initiatives attracting people in cities, is investing extensively in visual content marketing to acquire new visitors. As demonstrated by a recent study, 90% of information transmitted to the brain is visual and visuals are processed 60 000x faster in the brain than text.
- Moreover the study revealed that inspiration-related elements have the greatest impact on first-impression formation for tourism websites. Visual content that nurtures a sense of inspiration influences users to stay longer on a site, which in turn converts more website visitors into buyers.
So I'd like to promote a 360° approach to URBAN photography. We usually restrict urban photography to large cities and city architecture which is obviously part of it but not covering all of it.
My galleries and projects are therefore highlighting different aspects of urban environment, applicable to small villages as well as large cities, to emulate a sense of inspiration in the mind of the visitors. Topics covered will include:
- City & architecture: buildings are of essence to cover visual identity of a city
- People: a city illustrated without its people is nothing!
- Street: interaction between people and its city environment is a topic on itself
- Urban abstract: geometry, lighting, reflection or even shapes can illustrate on an interesting manner urban environment
- Urban exploration: covering other aspects of city visual identity than postcard topics such as street art
- Urban landscape: beautiful scenery is part of what a city is all about
- Urban nature: trees, flowers are surrounding us, source of inspiration
I hope that you will enjoy the journey with me and that we will be soon working together on your URBAN project.